Your Job Is Marketing

Once you have a product, your primary responsibility is marketing and selling it. While product iteration has its place, the majority of your focus must be on building and growing the systems that drive sales.

Marketing can be overwhelming, but success boils down to three steps:

  1. Identify what works for you.
  2. Align it with what works for your business.
  3. Execute, refine, and delegate/automate (if appropriate).

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